Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.
Kate Welsh
VP of Sales, 3DAYS
With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.
Sarah Chen
CEO, AdTank
Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.
Jenny Grace
Founder, Target Tween
Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.
Forest Bello
VP, Digital Media, Clicker
As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.
Amit Sands
Digital Director, Power Haus
Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.
Vee Nguyen
Editor, Ad Market Magazine
Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.
Charlie Gaudenzi
Mobile Analyst, Mobile Arts
Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.
Schedule
9:30 – 10:15 AM
Panel: "Tapping Into Niche Audiences"
Zee Nguyen – Ad Market Magazine (Moderator)
Forest Bello – VP, Digital Media, Clicker
Amit Sands – Digital Director, Power Haus
Jenny Grace – Founder, Target Tween
10:15 – 11:00 AM
Presentation: “Optimizing Spend In the Mobile Ad Space”
Kate Walsh – VP of Sales, 3DAYS
11:00 – 12:00 PM
Presentation: “Demystifying Metrics: Making Numbers Work For You”
Charlie Gaudenzi – Mobile Analyst, Mobile Arts
12:00 – 1:00 PM
Lunch
1:00 – 2:00 PM
Rapid-Fire Case Studies
Viral Mobile Ads
Time-based Targeting
Crafting Your Brand Story
When Ads Advocate Action
2:00 – 2:20 PM
Networking Break
2:20 – 3:00 PM
Presentation: “The Mobile Ad Process: 7 Steps to Success”
Jerry Zen – CEO of 3DAYS
3:00 – 3:45 PM
Panel: “Consumer Feedback: When Ads Talk Back”
Jenny Grace – Founder, Target Tween (moderator)
Vee Nguyen – Editor, Ad Market Magazine
Sara Chen – CEO, AdTank
Charlie Gaudenzi – Mobile Analyst, Mobile Arts
3:45 – 4:00 PM
Closing Remarks
Jerry Zen – CEO of 3DAYS
4:00 – 5:30 PM
Rooftop Cocktails
Frequently Asked Questions
Do I have to come at the scheduled time?
Yes, athletes will only be able to participate during their projected time based on age groups.
Will I have to sign my child in and out?
Athletes are required to be signed in and out by a parent/caregiver.
What documentation is required?
All participants must complete the online registration (linked above) AND all participants must present a signed Liability Waiver.
What should the athletes wear?
All black athletic wear (leggings, biking shorts, t-shirts) AND tennis shoes.
What should the athlete bring?
Water bottle and asthma inhaler (if needed).
Are parents allowed to observe the clinic?
Parents are NOT allowed to stay during the clinic.
Is this only for residents of DC?
No. Athletes who do not live in DC are able to attend.
The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.
About our partners
The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events.
The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.
About 3DAYS
A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.
